Search is evolving beyond Google rankings—LLMs like ChatGPT and Gemini generate answers from various sources. Brands must optimize content strategically.
As an optimiser I’ve conducted many Conversion Rate Optimisation (CRO) audits over the years. Heuristic rules are practical guidelines based on general observations about usability backed up by evidence.
Search is evolving beyond Google rankings—LLMs like ChatGPT and Gemini generate answers from various sources. Brands must optimize content strategically.
As an optimiser I’ve conducted many Conversion Rate Optimisation (CRO) audits over the years. Heuristic rules are practical guidelines based on general observations about usability backed up by evidence.
Joe Doveton
September 13, 2024
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